Product
Fruity and delicious. ViO’s local spritzers with direct juice from Germany make every sip a delicious blend of fruity refreshment and the comforting feeling of home. Just like you are used to from the past. Rhubarb, apple and redcurrant are slightly acidic, ensuring that they are not too sweet and can therefore easily quench your thirst.
Realization
From August 19 to September 30, 2024, Germany’s roads were sporty and stylish: the ViO Bike campaign took off! In 11 selected cities, a total of 1,370 branded bikes rolled through the streets and caused quite a stir. The heart of this campaign? A design that embodied a pure attitude to life. With the motto “Pure taste, pure joy”, every ride was an experience. Whether in Berlin, Cologne or Frankfurt, the ViO bikes invited people to enjoy the summer a little longer and celebrate the joy of movement.
Results
During the entire campaign period, a total of 132,380 rentals were recorded, with the branded bikes covering an impressive 251,522 kilometers – the equivalent of six trips around the world. These figures not only demonstrate a high reach, but also a strong emotional resonance with the target group. The saving of 46 tons of CO2 is also particularly noteworthy, reflecting the increasing focus on sustainability among consumers.
