OVER 6,000 WHEELS
Number of bikes in the Berlin fleet, all with EDEKA branding.
EDEKA Sponsoring Berlin
OVER 200,000 ACTIVE USERS
Moving forward sustainably in the Berlin system.
OVER 2,026,000 RENTALS
were generated with EDEKA nextbikes in 2023.
OVER 350 STATIONS
Number of nextbike stations with branded EDEKA bikes.
OVER 714,000 KILOGRAMS OF CO₂
have been saved by EDEKA and nextbike in Berlin in 2023.
96 TIMES
the world was circumnavigated with the EDEKA nextbikes in 2023.
Advertising partners benefit from the cross-media offer via numerous touch points that are linked to bike sharing.
As the exclusive sponsor of nextbike Berlin, EDEKA now has a cross-media presence in all aspects of the Berlin bike sharing system. EDEKA has a permanent presence at all touch points such as the app, bikes, stations and service vehicles. This close integration will enable us to make a lasting impact on Berlin’s cityscape and appeal to an affluent and mobile young target group. This will also increase the number of store customers, as EDEKA stores are considered return zones and trips that end here are free for the user. The company also invests in customer loyalty and new customer acquisition through ride credit campaigns.
The cooperation with nextbike helps companies to permanently improve their image by implementing their CSR goals, enabling EDEKA to further expand its commitment to sustainability and already save over 160,000 kilograms of CO2. This also gives “cyclists” the chance to do something good for the environment. Another advantage: when shopping, the bike saves the long search for a parking space.
”With our nextbike cooperation, we enable Berliners to shop in the capital conveniently and easily by bike, and in a sustainable way.
Hans-Ulrich SchlenderEDEKA-Vertriebsgeschäftsführer
Out-of-home campaigns extended cross-media
MOBILE ADVERTISING
The advertising on the bikes in the nextbike app is extended and thus placed in the direct field of interest of the customers: From the EDEKA tagline in the header to digital ad space on the home screen, curated content and push notifications, EDEKA is permanently represented in the nextbike Berlin app.
CROSS MEDIA MARKETING
The whole thing is flanked by dialog measures in social media and classic press work. The result is more than a simple out-of-home campaign, but a complete solution for sustainable advertising online and offline. For example, nextbike is also represented in EDEKA’s stores and direct mail items.
