The company
Lorenz Bahlsen can proudly look back on over 130 years of experience at its international locations. Lorenz Bahlsen has always been an independent family business. Today, Lorenz Bahlsen is one of the leading suppliers in the European snack market. However, Lorenz Bahlsen does not want to rest on its laurels, but rather find answers to the questions of our time. Lorenz Bahlsen thinks long-term and is committed to sustainability for the environment, society and its company. Lorenz Bahlsen works on this day after day with love, heart and a large portion of fun.
Implementation
On August 5, Bahlsen launched an eye-catching advertising campaign for its popular Naturals potato chips. In five major German cities – Cologne, Frankfurt, Munich, Berlin and Hanover – a total of 2500 branded bicycles took to the streets. These eye-catching bicycles featured the characteristic design of the Naturals packaging, making them immediately eye-catching and creating a sustainable and original brand experience. The campaign ran until September 6 and made the most of the summer conditions, as many people enjoy cycling during this time. In this way, Bahlsen was not only able to increase the visibility of the brand, but also create a positive image around the naturalness and lightness of Naturals potato chips.
Results
A total of 114,773 rentals were registered during the campaign period, and the branded bikes covered an impressive 218,068 kilometers – the equivalent of 5 trips around the world. This extensive mobility generated more than 224 million gross contact opportunities, which ensured high visibility for the campaign. The branded bicycles not only achieved a high reach, but also a strong emotional response from the target group. Another particularly positive aspect is the saving of 40 tons of CO2, which reflects the growing sustainability awareness of consumers.
“The nextbike bikes are great for our Naturals brand. They not only offer fun and enjoyment, but also environmentally friendly transportation, just as our Naturals combine full enjoyment and naturalness. A perfect combination, the Naturals Nextbike bikes.” Statement: Carina Flach, Brand Communications Manager at Lorenz Snack-World.
