The company
Yello is a company of EnBW Energie Baden-Württemberg AG and is one of the best-known energy providers in Germany. Yello is a sales and marketing company. This means that it does not generate electricity or gas itself, but purchases, markets and sells the products.
Implementation
The ADbike campaign for Yello Strom, which ran from June to October 2024, focused on a strong link between sustainable mobility and climate protection. Under the motifs “Easy rider for the climate” and “Climate protection is what I bike”, attention was drawn to the topic of environmentally friendly transportation in several major German cities – including Cologne, Berlin, Dortmund, Essen, Frankfurt, Leipzig, Mannheim, Munich and Hamburg. The campaign aimed to promote cycling as a climate-friendly alternative to the car and at the same time position Yello Strom as an innovative partner in the field of sustainable energy.
Results
Over the course of the entire campaign, a total of 268,116 rentals were registered. The branded bikes covered an impressive distance of 509,420 kilometers, the equivalent of twelve trips around the world. Particularly noteworthy is the saving of 94 tons of CO2, which illustrates the growing focus of consumers on sustainability.
