The target group
Our users
Insights & Planning
Working life and education
27%
use nextbike several times a week
52%
have a net household income of € 2.000 – € 4.000, 29% > € 4,000
>45%
Over 45% use nextbike to get to work/university
Age structure
The majority of nextbike and TIER users are well educated and well off.
1,9 km
15 min
2,6 km
12 min
1,6 km
9 min
Intensive user perception through mobile advertising
The bikes and e-scooters are out and about throughout the city, reaching residents, commuters and tourists. Our vehicles are located exactly where people move around in urban areas: at the hotspots of major cities.
Our users are highly aware of the advertising on the bikes as they actively engage with the rental and return process directly on the vehicle. Ideally, they are also addressed cross-media with targeted messages via our nextbike app.
Download: Mediabook
An overview of the nextbike.media portfolio with advertising opportunities on nextbikes, e-bikes and e-scooters. 2025_Mediabook_nextbike.media
